(617) 620-5493 RealtorPrestonHall@gmail.com
Realtor / Architect / Civil Engineer / MBA
MA Licensed Real Estate Broker 9572517Keller Williams Realty Boston Southwest
1. Research appropriate sampling of currently listed comparable properties (i.e., appropriate by property type, price range, and location). 2. Research trends and sales activity for an appropriate period (past three to six months is recommended) from MLS and public records databases. 3. Research "average days on market” for the property type, price range, and location. 4. Download and review property tax roll information. 5. Research property’s public record information for ownership and deed type. 6. Research property’s public record information for lot size and dimensions. 7. Research property’s land use coding and deed restrictions. 8. Research property’s current use and zoning. 9. Ascertain need for lead-based paint disclosure. 10. Prepare market analysis to establish broker opinion of value. 11. Prepare listing-presentation package with above materials. 12. Perform exterior "curb-appeal assessment” of subject property. 13. Verify public-school zoning and discuss with the seller(s) the impact of school districts on market value determination.
Listing-appointment Presentation Activities
14. Review broker’s and company’s credentials and accomplishments in the market with seller(s). 15. Present company’s profile and position of "niche” in the marketplace. 16. Give seller(s) an overview and projections of current market conditions. 17. Present market analysis results to seller(s), including sold comparables, current listings, and expired. 18. Offer pricing strategy based on professional judgment and interpretation of current market conditions. 19. Discuss goals with seller(s) to market effectively. 20. Explain marketing power and benefits of the MLS. 21. Explain the different marketing options and their effectiveness. 22. Explain work the brokerage does "behind the scenes” and the broker’s availability on weekends. 23. Explain brokerages role in taking calls to screen for qualified buyers and to protect seller(s) from curiosity seekers. 24. Present and discuss strategic master marketing plan. 25. Review results of curb-appeal assessment with seller(s) and provide suggestions to improve sale-ability. 26. Research and verify city sewer/septic tank systems. Verify when property’s septic system was last pumped or inspected. 27. Natural gas: Research/verify the availability of natural gas and supplier’s name and phone number. 28. Verify if seller(s) has transferable termite contract – obtain a copy of the terms and conditions that may be available to buyer(s). 29. Assess interior décor and suggest changes. owner’s title insurance policy, and most-recent survey.) 30. Verify names of owner(s) as they appear in county’s public property records. 31. Verify with seller(s) if there are any outstanding or expired construction permits or if any changes have been made to the property since the seller(s) purchased the property. 32. Complete listing contract and addenda (using names of seller(s) as they appear on deed or title policy). Obtain seller(s)’ signature(s) on the listing agreement and return a signed copy of the listing contract to the seller(s). (If property is jointly owned, all owners should sign listing agreement.) 33. Measure interior room sizes. 34. Confirm lot size via owner’s copy of certified survey, if available. 35. Note any and all unrecorded property lines, agreements, and easements that are known to the seller if they are not otherwise noted.
36. Verify with seller(s) if there are any outstanding or expired construction permits or if any changes have been made to the property since the seller(s) purchased the property. 37. Arrange for installation of yard sign.
38. Prepare showing instructions for buyer(s)’ broker and agree on showing-time window with seller(s). 39. Identify homeowner association manager, if applicable. 40. Verify homeowner association fees and pending or unpaid assessments with homeowner association manager. 41. Prepare detailed list of property amenities and assess market impact. 42. Prepare detailed list of property’s "inclusions and conveyances with sale.” 43. Compile list of completed repairs and maintenance items. 44. Arrange for interior and exterior photos to be taken for MLS listing. 45. Arrange for creation of a virtual tour if one will be used in marketing the property.
46. Prepare "MLS profile sheet.” (Listing broker is responsible for "quality control” and accuracy of listing data). 47. Enter property data from profile sheet into MLS listing database. 48. Proofread MLS database listing for accuracy. 49. Take additional photos of the property to upload into MLS and for use in flyers.
Marketing and Showing Activities
50. Create print and Internet ads. 51. Submit ads to company’s participating Internet real estate sites 52. Reprint/supply brochures promptly as needed. 53. Prepare flyers. 54. Prepare property marketing brochure for seller(s)’ review. 55. Order an appropriate quantity of marketing brochures or flyers. 56. E-mail marketing material to brokers and agents with marketing material. 57. Inform Tope Agent Network or Listing Coming Soon 58. Coordinate showings with owners, tenants, and other REALTORS®. Return all calls promptly 59. Provide showing time comments and feedback to seller(s) and recommend changes according to potential buyer comments. 60. Review comparable MLS listings and new trends regularly to verify property remains competitive in rice, terms, conditions, and availability. 61. Provide marketing data to buyers coming through international relocation networks. 62. Provide marketing data to buyers coming from referral network. 63. Convey price changes promptly to all Internet groups. 64. Request feedback from buyers’ brokers after showings. 65. Discuss feedback from showing sales associates with seller(s) to determine if changes will accelerate the sale.
Offer and Contract Activities
66. Verify proper licensure of buyer’s broker and salesperson. 67. Receive and review all offer to purchase contracts submitted by buyers or buyers’ brokers. 68. Evaluate each offer. 69. Review offers with seller(s) and review merits and weaknesses of each component of each offer. 70. Contact buyers’ broker to review buyer(s)’ qualifications and discuss offer. 71. Confirm buyer(s) is pre-approved by contacting lender. 72. Obtain a copy of the buyer(s)’ pre-approval letter from lender. 73. Negotiate all offers and counteroffers on seller(s)’ behalf. 74. Convey any counteroffers, acceptance, or amendments to buyer(s)’ broker. 75. When offer to purchase is accepted and signed by seller(s) ("contract”), deliver contract to selling/buyer(s)’ broker or if none, to buyer(s). 76. Verify contract is signed by all parties. 77. Provide copies of the contract and all addenda to closing attorney. 78. Record and promptly deposit buyer(s)’ earnest money with escrow agent. 79. Disseminate "under-contract showing restrictions” as seller(s) requests. 80. Deliver copies of signed contract to seller(s). 81. Provide copies of contract to lender. 82. Inform seller(s) how to handle additional offers to purchase submitted between effective date of contract and closing. 83. Change status in MLS to "sale pending”. 84. Update listing file to show "sale pending”.
85. Contact buyer(s)’ lender weekly to verify processing is on track. 86. Follow buyer(s)’ loan processing through to the underwriter. 87. Relay final approval of buyer(s)’ loan application to seller(s).
88. Coordinate buyer(s)’ professional home and termite (WDO) inspections with seller(s). 89. Review home inspector’s report and WDO report with seller(s) and discuss issues and options, if needed. 90. Recommend or assist seller(s) with identifying trustworthy contractors to perform any required repairs. 91. Obtain copies of repair bills showing seller(s) has made required repairs. 92. Coordinate entry into the property and buyer’s review of completed repairs, if needed.
93. Make arrangements for appraiser to enter property. 94.Prepare backup information/comps for appraisal.
95. Coordinate closing process with buyer(s)’ broker and lender. 96. Confirm location, date, and time where closing will be held and notify all parties. 97. Confirm that the seller has the proper Power of Attorney or trust documents, as required. 98. Work with buyer(s)’ broker in scheduling and conducting buyer(s)’ final walk-through prior to closing. 99. Request final closing figures from closing agent. 100. Review closing figures on HUD statement with seller(s) to verify accuracy of preparation. 101. Forward verified closing figures to buyer(s)’ broker and confirm buyer(s)’ broker has received and reviewed closing figures. 102. Provide homeowners warranty for availability at closing. 103. Provide earnest money deposit check from escrow account to closing agent. If closing agent is holding escrow funds make sure it appears on the final HUD. 104. Coordinate this closing with seller(s)’ next purchase and resolve any timing problems, if applicable. 105. Confirm seller(s)’ net proceeds check at closing.
106. Provide REALTOR® referral information for seller(s)’ relocation destination, if applicable. 107. Change MLS status to "sold.” Enter sale date, price, selling broker, and listing broker’s ID numbers, etc.